A leading Free Zone client, struggling with low customer acquisition, approached us for support with outbound sales and customer acquisition services.
Faced by the company
The client faced low sales conversion of 4% despite a steady flow of leads for their Free Zone offerings. Inconsistent follow-ups, lack of structured lead qualification, limited understanding of customer intent, and inefficient dialer use were causing significant revenue losses.
Impact of Ocube
Ocube implemented a structured outbound sales and lead qualification program featuring a dedicated team, automated follow-ups, voice-of-customer feedback to refine scripts, dialer optimization, and ongoing coaching. Within three months, sales conversion improved from 4% to 7%, generating an additional AED 8 million in revenue.
Ocube conducted a deep dive into the client’s lead management journey, identifying critical drop-off points caused by inconsistent follow-ups, unstructured qualification, and poor dialer utilization.
A structured outbound sales framework was developed, including clear qualification criteria, automated follow-up systems, and performance monitoring dashboards to ensure accountability and efficiency.
A dedicated team of trained sales professionals was deployed with voice-of-customer feedback loops and continuous coaching to refine scripts, handle objections, and improve conversions.
Real-time tracking, dialer optimization, and regular performance reviews drove sustained improvement. As results grew, the team was scaled up from 15 to 30+ FTEs, leading to a 75% jump in conversions and AED 8 million in added revenue.
Ocube’s structured outbound program delivered measurable business impact within just three months. Sales conversion improved by 75% (from 4% to 7%), unlocking AED 8 million in additional revenue. Impressed by the consistent performance and operational excellence, the client significantly expanded the engagement - scaling the team from the initial 15 FTEs to over 70 FTEs to capture even greater market potential and sustain long-term growth.